Imagine a situation that you have to rush to the office for a meeting on a very busy day. On your way out, you realize that you accidentally left your phone at home while you were in a hurry. But then you look at your wrist and see your smart watch. You finally take a sigh of relax! With your smart watch in your hand you realise that your leaving phone at home doesn’t really matter. This is made possible by none other technology, but Internet of Things. It is now a fact that IoT has emerged as an advanced technology that is enabling seamless connection of multiple devices via internet to allow the humans, applications, and devices to interact without any hassles. In the past few decades, IoT has shown such a steep economical rise in the market that starting from cameras to sensors, everything has started using IoT to expand their working and provide advanced solutions to the users. However, though we have only a few smart IoT enabled devices in our day to day lives, factories, industries, and corporate use IoT devices on daily basis.
Therefore, bossed down below are the advantages of Internet of Things and how it is benefiting the entertainment Industry.
Have you ever thought how IoT has evolved? IoT evolved starting from scheduled TV shows to live streaming and video-on-demand. Earlier, we used to wait for the designated time slots to watch the shows but now with the help of IoT you can easily stream your favorite shows at all time applications.
Also, the most significant part of the entertainment industry is ads and IoT has got is covered. You can even stream the advertisements and analyse which ads to be displayed, how the placement should be, and all the other possible aspects.
1. Targeted Advertising
We all have tried switching the channel or skipping the YouTube video when you see irrelevant and unwanted ads because none of us like the advertisement break in between our watch time. But, the Internet of Things has the potential to gather a massive amount of data users to specify the ads the user wants to view. It enable the companies to reach out to the audience in a more impactful manner that converts the viewers to customers.
2. Expanding Outreach
When the companies are unable to find out the nature and type of the content of the ads as per the viewers interest, IoT has got their back! With the help of IoT they acquire the information and embed it on the advertising efforts. It helps the companies to predict customer response to a certain type of advertisement. Also, with the IoT actuators and sensors, companies now have the power to deliver adaptive user experience. It is more engaging than what we have experienced 5 years back when there was no such technology.
3. Immersive Content
Immersive games are the ideal things that have come up these days. These games with the help of IoT and specific sensors have changed the gaming experience by delivering interactive gaming experience. Further, to additionally increase the gaming experience, the companies pair IoT technology with augmented and virtual reality.
Thus, the Internet of Things is a boon to the entertainment industry. From providing an immersive gaming experience to help the marketers build user-specific campaigns, IoT makes has made everything possible with the involvement of high quality experience.
